99.8% of coffee grounds that are discarded after coffee extraction are organic resources with high recycling value. “Coffee Grounds Recycling” seeks to find new uses for discarded coffee grounds and publicize their reusability. In order to establish a model that contributes to a virtuous cycle of resources by establishing a social system that recycles waste (coffee grounds) resulting from increasing coffee consumption, the project is being carried out through private collaboration between various entities, including Incheon City and its self-governing districts. By discovering and supporting various coffee grounds recycling companies, the project is promoting coffee grounds recycling and value creation.